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Ross F. Hoffman
Jason D. Griffith

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Ventura, California 93001

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Leaders-Succeed.com

Tuesday
07Jul2009

The Best Offense is a Good Defense!

When planning your financial future, it’s important to keep in mind an important fact…economic forecasters have a terrible track record of guessing what will happen next.

There are many lessons from the current economic crisis, but one lesson particularly relevant to this post is that the future is unknowable until it happens. Big brains and ready access to information doesn’t make anyone an economic clairvoyant, no matter how expensive and well tailored the suite.

So, when you hear the recession will end in the 4th quarter of 2009, don’t count on it. When you hear reports about the financial-sky falling, don’t count on that either. There are simply too many variables in the international markets for any individual or computer program to forecast reliably.

This is why I say the best offense is a good defense. Before I explain, lets dispel some common definitions of ‘financial defense’.

Abandoning your investment strategy and going to cash is not good defense. This is marketing timing! More often than not, market timing results in frustration, higher costs, and under performance. Don’t do it.

Also be aware, that many advisors and brokers disguise market timing. When they do, it’s called ‘tactical asset allocation.’ They tell you they can position your assets based on their forecasts about which markets are going to rally the strongest in the future. If you have to change your portfolio based on a prediction of the future, you’re market timing. Don’t do it, and don’t let your advisor do it either!

Important caveat, in order to stay the course, you must first be on a course worth staying. Please seek professional advice if you lack a strategy or are uncertain about what strategy your advisor has implemented for you.

Another popular sales pitch is to buy gold! Gold is a commodity and buying into commodities is pure speculation. Gold is often cited as a hedge against inflation, but in reality it’s hedging ability is in question. It hasn’t kept up with inflation in recent years and the standard deviation (volatility) is off the charts compared to inflation.

A move to gold is speculative and you’re market timing. Most often, investors will sell stock at the bottom and buy into gold after a sharp increase (selling low and buying high). Another troubling issue is how gold is sold. Listen to the fear mongering commercials along with the great promises of gold. If considering a gamble in gold, ask yourself, “if gold is such a great investment, why is the commission earned by the person selling you the gold worth more than the actual gold to the party selling it to you?”

So, that being said, how do you play defense?

First, increase your savings and build your emergency reserve. The stability of your employment should determine how much of a reserve to have in your savings account. For example, sales professionals should have a larger reserve than a government employee since the sales professional has a higher likelihood of experiencing a reduction of income in a recessed economy. With so much uncertainty in the economy, reserves should be greater than is typically recommended.

Secondly, after building your emergency reserve, eliminate credit card debt. If your employer has cut the 401(k) match, then you should suspend contributions and divert those dollars to pay down your credit card debt. Yes, this may be a low point in the market, but dealing with your near term risks are more important! The same is true with IRA contributions.

Once your emergency reserve is funded and credit card debt has been paid off, then resume contributions to your retirement accounts. Also, take a serious look at your retirement picture and understand how much you need to invest in order to achieve your desired standard of living. Too often people assume a few hundred dollars a month is sufficient. Don’t make financial assumptions! Know what you have to do so you can create an action plan to get you there.

In regards to retirement accounts. Make sure you are well diversified in US and foreign markets and that your allocation is rebalanced periodically. Also be sure your fees are minimized.

You should have an allocation to fixed income that is appropriate to your age and tolerance for risk. The financial industry does a clever job of siphoning cash from investor accounts in the form of fees (disclosed and buried). If you haven’t had your portfolio analyzed for allocation, risk, fees, and taxes, I would highly recommend it.

Last but not least, take full responsibility for your financial future and well being! Work hard, improve your skills and increase your education. Be sure to encourage those around you to do the same.

The financial state of our country requires a response similar to the response to the tragedy on September 11, 2001. We need to rally as a nation, support one another, work hard, and sacrifice immediate satisfaction for delayed gratification. After all, if we do all of these things and the recession does end quickly, then we’re still better off than if we don’t do these things. We win either way!

Thursday
02Jul2009

Sad But True - Fraud is big business during a recession...

Here is a link to a LA Times news article. Please be sure you and your loved ones are aware.

http://www.latimes.com/business/la-fi-ftc-scams2-2009jul02,0,6973230.story

Wednesday
01Jul2009

Teamwork Makes the Dream Work!

Picture from www.jerryhart.comIn today’s challenging times it’s more important than ever to work with a good team towards accomplishing your goals. Some people work in a formal corporate setting where team work is part of the job. Sole proprietors and business owners often belong to Mastermind groups. Good network marketers rely on their teams to keep them positive, energized, and on a growth track and upward trajectory.

Last night I held a team meeting where we discussed our goals, our team culture, and our challenges. The sharing and learning that took place was invaluable. We all left with a renewed sense of purpose, focus, and urgency.

Today I had lunch with a good friend, William Osgood of CFR & Associates. He and I have been meeting once a month for about 4 years to touch bases and discuss our businesses.

Our monthly meeting is both personal and a mastermind session where we bounce ideas off of one another and develop new strategies and techniques. The concept of the Mastermind Group was introduced by Napoleon Hill in his timeless classic, "Think And Grow Rich" he wrote about the Mastermind principle as:

"The coordination of knowledge and effort of two or more people, who work toward a definite purpose, in the spirit of harmony."

Without being a part of a team and leveraging the talents, knowledge and experience of other professionals, we are left with our own limited beliefs and experiences. I say limited because we tend to think the same thoughts over and over again and we tend to reinforce what we already believe.

In a dynamic and ever changing world, we need to interact and learn from others. I’m sure you have heard the saying, “think outside the box.” Well, have you ever considered the idea that without outside input and interaction we aren’t capable of thinking outside the box, because we are our own box? In fact, most great innovations didn’t come from a single genius who invented something from thin air. Most innovation mutated from one or more existing technologies (ideas from outside the box, expanding the box).

William Osgood recently wrote a blog post about ‘cave dwellers.’ It is a great metaphor and reminder that in addition to working in teams, we have to get out of our caves in order to hunt and be successful.

QUESTION: How are you networking or masterminding with others to sharpen your intellect, grow your knowledge, expand your network, and increase your business skills?

QUESTION: What can you do to plug into a mastermind group?  Who do you know that would challenge you and benefit from a regular meeting to discuss goals and to hold one another accountable?

QUESTION: Are you working with a team to improve your financial prospects for the future?

RESOURCE: Mr. Osgood is a good resource if you are interested in joining a mastermind or networking group. On his homepage you will find a video interview I did with Mr. Osgood back on 2008.

RESOURCE: If you are interested in exploring the idea of building a Network Marketing business and wish to work with a great team, I encourage you to attend one of our live events to meet us and see the fun and talented people we work with and who are propelling each other forward. If you have a fear of selling and hate being sold, you’ll love our approach and philosophy.

RESOURCE: Here is a clip of Eric Schmidt, CEO of Google, giving a graduation address where he suggests that we work in teams because they are stronger and faster (start the video at 7:30).

Wednesday
24Jun2009

Warren Buffet- Economy in Shambles..?

Warren Buffet was recently interviewed on CNBC. During the interview he made a couple important points.

First, he discussed how he believes the economy is in shambles and will take years to recover.  It is important to remember that no one has a crystal ball, not even Mr. Buffet.

The US economy has historically been able to surprise to the upside.  If you look back on other dark periods in economic history, you will see how popular opinion trends toward doom and gloom forecasts. 

On of the reasons for these overly-dooms saying forecasts is the tendency for people to extrapolate current conditions into the future.  If it's bad today, we tend to think it will be bad or worse moving forward.  Conversely, if times are good, we tend to believe it will continue to be good or great.  You can see this emotional tendency at play in asset bubbles (tech stocks, real estate, etc.).

That being said, I do believe we need to assess economic risks and plan accordingly.  The implications of Mr. Buffet's view of the future are possible slow growth and lagging unemployment. 

Our ability to obtain secure employment and save for retirement will be threatened in this environment.  This is partly why I encourage people to explore and consider a network marketing opportunity.  

Network marketing isn't for everyone. Not all companies work the same or present the same level of opportunity and most people quit before achieving success. Be sure to do your homework and beware of snakoil salespeople. A great resource pointing out potential scams and pitfalls, is the "MLM Revolution' A Manifesto". I also just learned of a resource www.directselling411.com

I do want to address one mental hurdle that prevents many from considering this kind of off opportunity.  The hurdle is, "network marketing is only for those who are desperate or have no other prospects."  It is true that the barrier to entry into the industry is very low.  However, in our case, it was one of our wealthiest clients who introduced us to our opportunity and our team consists of professionals, surgeons, doctors, and educators.  All of these people are looking to build a residual income.  They have already achieved a high level of success and are currently employed or running businesses. Nuff said...

Taking control of your financial future is incredibly important because we have a limited number of years to accumulate the wealth we need to meet future financial obligations (retirement, health care, lifestyle). Doing nothing and expecting everything to work itself out, is akin to leaving your financial destiny to chance.

Mr. Buffet also said, even though he sees a slow recovery, stocks are still a good place to be.  They are a better alternative than Treasury Bonds. This is an important point. 

When looking into the future and seeing uncertainty, investors tend to 'get defensive' and move to cash or fixed income portfolios.  In reality, 'getting defensive' is simply market timing.  Market timing is an extremely dangerous and emotionally based process. 

Evidence shows market timers have a terrible track record of getting it right; partly because when you try to time the market, you need to get the timing right twice.  You have to know when to get out and then know when to get back in.  Your decisions must net you a reward greater than the overall market performance during the same period of time (net of fees and commissions). Therein lies the problem.

The amount of stocks you should hold depends on several factors about your current financial situation.  Seek professional advice to determine what is appropriate for you and our family.

What if He's Wrong & the Recovery Comes Quickly?

QUESTION: If Mr. Buffet and others (including myself) who believe the recovery will take time, are wrong, are the steps and ideas discussed on leaders-succeed.com still valuable?

It pays to be prudent in good and bad times.  Part of the problem Europe, the US, and California are experiencing is they didn't save during the good times.  The economy boomed and spending boomed also.  This is not a wealth building strategy!  So, if we become more conscious about money, implement wealth generating strategies, and begin saving more (general term to include investing, etc), then we will be in a great position should the market recover quickly.

Even with a quick recovery, the employment landscape has changed dramatically and forever.  I just watched a discussion on a morning talk show where a woman was working for a project management company for 21 years and was laid off.  They didn't need her skills any longer. We still need to deal with this new reality and this is why I believe the network marketing industry is set to explode well beyond this recession.

The View: As I was typing this from my hotel room (in S.F. fo wedding) The View was on in the background.  They were discussing opportuninties and included a segment on network marketing.

Wednesday
24Jun2009

Back to Basics- Cash Flow

Vince Lombardi was one of the greatest coaches to ever lead a team into competition. He won five championships during his nine years coaching the Greenbay Packers.

Coach Lombardi was known for starting each season the same way.  He would call together his group of professinal football players, hold a football up in the front of the room, and say, "gentlemen, this is a football."  He was a big believer in fundamentals.  If you knew the basic fundamentals of the game and executed them beter than your oppnent, you would be victorious.  It's hard to argue with his results...

Today's post is about getting back to financial basics.  Too often when talking about wealth, the conversation turns to real estate, stock markets, and complex vehicles like limitted partnerships, hedge funds etc. (most of which make the industry rich and invetor poor).  Today, we are getting back to basics and conscioulsy examining our cash flow.

We will visualize how our cash flows through our household, and we will examine a model that explains how our emotions and instincts can cause us to spend more money than maybe we should.

Tuesday
23Jun2009

Some People Have Been Discouraged from Dreaming by Others

In this month’s issue of Success From Home Magazine, John Maxwell tells a story about a an experiment using a bunch of monkeys and bananas. I think the story is an important reminder to those who may have been discouraged by others in the past when attempting to take a big step towards accomplishing their life dreams.

Business professors Gary Hamel and C.K. Prahalad wrote about an experiment conducted with a group of monkeys. Four monkeys were placed in a room with a tall pole in the center. Suspended from the top of that pole was a bunch of bananas. One of the hungry monkeys started climbing the pole to get something to eat, but just as he reached out to grab the banana, he was doused with cold water. Squealing he scampered down the pole and abandoned his attempt to feed himself. Each monkey made a similar attempt, and each was drenched with cold water. After making several attempts, they finally gave up.

Then, researchers removed one of the monkeys from the room and replaced him with a new monkey. As the newcomer began to climb the pole, the other three grabbed him and pulled him down to the ground. After trying to climb the pole several times and being dragged down by the others, he finally gave up and never attempted to climb the pole again.

The researchers replaced the original monkeys, one by one, with new ones, and each time a new monkey was brought in, he would be dragged down by the others before he could reach the bananas. In time, only monkeys who had never received a cold shower were in the room, but none of them would climb the pole. They prevented one another from climbing, but none of them knew why.

Sunday
21Jun2009

Anthony Robbins- Recession Survival Skills

Great interview with Tony Robins. Here are some key points from the interview:

  • We need to understand conditions in the economy may get worse before they get better.
  • We need to get stronger mentally, emotionally, and physically.
  • We need to condition our minds.
  • We need to take control of our bodies. Start working out as a strategy to deal with fear. Fear is physical and exercise is an extremely healthy release.
  • Find a mentor or role model who has battled challenges in their lives. Learn how they conditioned their body and mind to handle their challenge.
  • Don’t do anything you don’t love. Looking for an instant answer isn’t the right path for life long fulfillment.
  • Make progress. You don’t have to see overnight results. Make progress towards your goals each and every day.
  • Use extreme stress to motivate you towards great things, don’t let the stress use you!

I like how Tony keeps it real.  He is a motivator and a leader, but he doesn't skip the bad news in regards to the challenges ahead. In order to prosper during tough times you need to be aware of the hard truths and implement strategies to get you to where you want to be emotionally, spiritually, and financially.

 

Thursday
18Jun2009

Be A Mentor!

Here is a video introduction to a mentoring program I am working with aimed at reducing the high school dropout rate.

Today’s youth are tomorrow’s leaders and often they just don’t have a vision for their future.

Mentoring simply consists of two hours spent on campus at least one day per year. You will speak to 3 classes for 20 minutes and just tell them about your career and your experiences. Rare is an opportunity to have such a powerful effect in a youg person’s life with so little time invested.

If you are interested in being a mentor, or helping us bring Segue to a new school, please send me an email and I will contact you with details about how to get started. Thank You!

Regards,

Jason Griffith

jason@hoffman-associates.com

Wednesday
17Jun2009

Great collection of clips...

Great summary of Kiyosaki insights and teaching. It's funny, I have referenced his material so often lately I should be on his marketing payroll- lol.  It just happens that he is the right guy with the right way of thinking during this time of economic crisis/transtion/opportunity!  Enjoy...  Much thanks to Kristen K. for sharing this video with her friends on Facebook.

Wednesday
17Jun2009

Day 3: The New Professionals

Day 1, we addressed many of the financial challenges we face as a nation and as a generation. 

Day 2, we learned about Robert Kiyosaki's Cash Flow Quadrants which give us a framework to view the difference between having 'jobs' and creating wealth. I believe money and wealth were taken for granted over the past couple of decades.  Moving forward, generating wealth will be a primary skill and responsibility in meeting life's financial demands and medical needs.

Today, Day 3, I want to share a book with you that came highly recommended to me and I am thoroughly enjoying so far (not quite finished yet). 

The book is called, "The New Professionals."  It is written by two gentlemen who are highly educated professionals who do not have a vested interest in the industry.  They wrote the book to give an unbiased account and assessment of the industry.  The bios on these gentleman are extremely impressive.

Here are a few excerpts from the opening chapter:

"We'll identify the advantages of this business model over both traditional professions and other forms of small business ownership. No other business requires such a low cost of entry with virtually no significant overhead.  There are no bank loans, second mortgages, or employee headaches.  No other business allows it's practitioners such flexibility over their schedule. that's why many top professionals find network marketing and ideal lifestyle that doesn't force them to choose between raising a family and pursuing a financially rewarding career."

"The old model whereby you trade forty years of your time, talent, and singular devotion to a company or profession in exchange for a secure and steadily growing income, peer recognition, and employer loyalty has been shattered.  It will not be reassembled."

"It is not surprising that in a society that values security above almost everything else, many would try to cling to that old work model even when there's not much left to cling to."

"The old employment model is breaking apart.  Only the foolish, complacent, or lazy refuse to see it and seize the opportunities to protect themselves and their families."

For many, the question is; Which company should I choose?  That is a question you will have to answer for yourself. 

However, if you are interested in the opportunity I and my associates have chosen, and feel stands above the rest, I'd love to meet you at one of our upcoming events.

I would love to be a part of your quest for the right opportunity.  This Saturday at the Doubletree in Santa Barbara, we are hosting an event to explain how to create a residual income, from services people already use everyday, without minimums and inventory, without changing the way people already shop, and without having to expand the monthly budget of your customers.  Oh yeah, it's also in the worlds largest and fastest growing industry.  In this economic environment, we strongly believe this is a winning formula.

The event is Saturday, June 20th, at the Fess Parker Double Tree Resort in Santa Barbara, from 10:00am to 11:30am.  Come introduce yourself, I'll be the guy talking about the Ostrich... you'll see :O)

Just a side note.  The only thing I will ever try to sell you on is the idea that you ought to protect yourself by considering and exploring Network Marketing.  The opportunity you choose has to be a perfect fit for who you are as a person.  I will make offers to share with you what I do, but I will never sell you on any one opportunity.  I think the integrity of the business is upheld when people stick the the idea of "share don't sell." Good luck with you exploration and eventual decision! I am available to anser questions and provide insights.  I am not an expert on all opportunities, but I do know quite a few of them.